Product Building &
Automation
Turn an idea into a focused product or automate a repeatable business process. I work hands-on across discovery, design, implementation and launch, with clear scope and a handover your team can use.
01Scope
What it covers.
Product discovery
A clear problem statement, intended audience and product proposition.
MVPs
A prioritised scope, with the key assumptions to test first.
UX
Core user journeys, interface designs and a prototype where useful.
Implementation
A working product and a documented handover.
Brand
Positioning, core messaging and a coherent visual direction.
Launch support
Launch assets and a focused plan, with measures that show what resonates.
Business-process automation
Map the work, connect the tools and test the automation on real cases, with human approvals where needed.
Start with process mapping
02Offers
How we can
work on it.
Each offer starts with a problem you need to solve. We agree the scope, outputs and measures of success around your priorities.
Product concept & MVP
A promising idea. A clearer path to building it.
When it applies: You have an idea, but need to decide what matters, what to build first and how to test whether it solves a real problem.
Brand positioning & launch
Make your product easier to understand, and ready to introduce.
When it applies: You’re preparing to launch, but the positioning, visual identity and customer experience don’t yet tell a consistent story.
Automate a business process
Hand the steps your team repeats by hand to agents and automations, with a person approving anything that moves money or makes a commitment.
When it applies: Your team spends hours each week on the same steps: copying data between systems, answering the same messages, chasing tasks and checking reports. The work is clear enough to describe, but nobody has had the time to automate it.
03Evidence
Products and businesses
of my own.
YoMaxi, which I’m developing; Deal Wizard, which I co-founded; and City Dreams, which I run. Each is labelled by its actual stage.
- YoMaxi
Making everyday progress feel rewarding.
A life-organisation app that brings goals, habits and tasks across the areas of life into one daily loop with a friendly sidekick, under active development. - Deal Wizard
Property deals, analysed by AI.
An AI-powered property investment analysis platform that turns a listing into a structured investment report. I co-founded Deal Wizard and led its product design, development and implementation. - City Dreams
Turning a property business into a platform.
The systems behind a London short-let and property-management business: one system of record, the sales channels and dynamic pricing, then a direct-booking site of its own.
04More services
The other areas.
Quality Engineering & Fractional Leadership
Quality strategy, organisational maturity, test architecture, release confidence, CI/CD and fractional leadership.
AI Agent Quality & Evaluation
Agent evaluations, workflow and handoff testing, deterministic checks, evaluation harnesses and release criteria.
Building or launching
something similar?
Tell me about the product, where it is today and what you need next.